Privacy Policy – Emma Lancaster

PRIVACY STATEMENT

We take your privacy seriously. This statement explains how Emma Lancaster (collectively, “we” or “our”) collects, uses, shares, and processes your information.

 

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Collection and Use of Personal Data

 

Personal data refers to information that can be used to identify you, directly or indirectly. This also includes anonymous data linked to information that may identify you. It does not include data that has been irreversibly anonymised or aggregated.

 

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Promoting Security and Protection

 

 

• We respect the principles of legality, legitimacy, and transparency.

• We use and process only the data necessary for the purposes stated.

• We implement technical and administrative measures to protect personal data.

• We use personal data to verify accounts and activities, prevent fraud, and investigate suspicious actions or breaches of our terms.

 

Legal basis: Our legitimate interest in ensuring the security of our products and services.

 

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Types of Personal Data We Collect

 

Data you provide:

 

• When creating an account, contacting us, participating in surveys, or using our online help or chat.

• When making a purchase: billing, shipping, account, authentication, and contact information.

 

Data about your use of our products and services:

 

• Device information: type, unique identifier, IP address, operating system, browser type.

• Usage, diagnostic, and approximate location information (when available via GPS, IP address, or similar technologies).

 

 

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How We Use Your Personal Data

 

 

1. To provide, improve, and develop products and services

 

 

• Data analysis, auditing, and research.

• Management of competitions or promotions (if applicable).

 

Legal basis: Our legitimate interest in offering products and services and ensuring business continuity.

 

2. Communication with you

 

 

• Sending marketing communications with your explicit consent.

• Information about your account, orders, or policies.

• Personalising your experience on websites, apps, and advertising campaigns.

 

Note: You may withdraw your consent at any time by contacting us.

 

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Cookies

 

Definition: Small text files used to store information in web browsers.

Usage:

 

• Personalisation of content and browsing experience.

• Protection and improvement of products and services.

 

Other technologies: We may use data stored in your browser or device, identifiers associated with your device, and other software for similar purposes.

 

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Fields you may need to fill or verify:

 

 

• Shop Name: already adapted to Emma Lancaster.

• Contact Email: support@emma-lancaster.uk (added as your official data-related contact).

• Company / Registered Address: include if you’d like to specify where data is stored or processed.

• Specific cookie policy: if you use Google Analytics, Facebook Pixel, TikTok Pixel, or similar tools, you must list them for GDPR compliance. If quiseres eu adiciono isso também.